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Zoolu Friends
New Product Concept: Fastest communication app between best friends.
Product Management | UI/UX | Branding
A social graph that consists of only 3 best friends who share almost everything with each other.
User Research
We conducted a survey where we measured the usage pattern of platforms like Facebook, Instagram, Snapchat and WhatsApp among the age group of 13-25 year olds.
Insight
Instagram was mostly used for content consumption, while Snapchat for chatting with friends and WhatsApp for group chats. While they wanted to share everything on WhatsApp, Snapchat was preferred due to ephemerality feature.
Opportunity window
Snapchat for BFFs.
Designs for Zoolu Friends
